Old Spice even goes a step further to help moms survive their sons’ adolescence with the clever e-book, The Struggle Is Real: A Wild Guide to Growing-Up for Moms & Sons. We’re especially impressed by their School of Swagger, an online resource offering teen boys info and entertainment to help navigate the awkward stages of puberty-the first time a person really needs antiperspirant.
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(Fun fact: Did you know you can download their theme song for your ringtone ?) In addition to their much-loved commercials, they’ve taken a creative approach to connecting with people through original and unique content.
But that has never deterred Old Spice from crafting creative and entertaining campaigns that position the product as a playful addition to your life instead of a shameful product. 2) Old Spice Their brand sto ry: Old Spice has your back.Īntiperspirant might be the least glamorous product on the planet.
Who knew that their frames are hand-assembled, made from the plant-based material cellulose acetate, or sourced from a family-run Italian factory? This simple story helps us “see” more than the product, bringing us into the brand story in the best way. In this simple video, they tell the story of their manufacturing, spotlighting the people and processes that make their product unique. Take their How Our Glasses Are Made video: From their annual report to their brand videos, their brand story is all about showing you not just the product but their people, culture, production, and values. 1) Warby Parker Their brand story: Our glasses are made with total transparency.įor a product traditionally associated with nerds, eyeglass brand Warby Parker burst out of the gate with a fun and unique brand identity that has catapulted them to success.Īside from their lower price point, their brand storytelling is what has elevated them from random startup to enviable content creators. Whether you’re a tiny startup or an established brand, we hope these examples will inspire you to tell your own brand story through unique and interesting content. 15 Examples of Brands That Nail Their Brand Storyįrom eyewear to yogurt, ice cream to credit cards, these brands prove that there are endless ways to tell your brand story-no matter your industry.
That’s why we’ve compiled some of our favorite examples of brand storytelling to prove that there are plenty of simple, creative ways to tell a brand story that resonates, energizes, uplifts, and inspires. But we also know that sometimes you need to see things to believe them. Still, we believe you can tell a compelling brand story-even if you’re not an innovative tech company or producer of elite athletic gear. While these brands are certainly talented, it can be a little disheartening to compare yourself to them-especially if what your brand does or sells isn’t exactly glamorous. In fact, it’s pretty much crucial if you want to compete in a crowded marketplace. But whenever you read about the best brand storytelling, it’s usually praising titans like Apple or Nike. There’s no denying that sharing your brand story is tremendously beneficial to your brand.
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